The man who put the world on four wheels
The Ford empire was created by one man: Henry Ford. Combining precision, continuity and speed, Henry Ford pioneered the assembly line, which allowed a car to be built every 10 seconds. This reduced production costs and led to profound social change, with lower selling prices and higher wages enabling even Ford workers to aspire to purchase their own vehicle. Ford gave the automobile a global dimension and at the same time revolutionized lifestyles.
Ever forward-thinking, environmental concerns have long been a high priority for Ford. From vehicle design through to recycling, Ford is increasingly intent on reducing its carbon footprint through a host of different initiatives. These include a new range of optimum ECOnetic technologies to reduce CO2 emissions, more energy-efficient EcoBoost engines with maintained performance, more eco-friendly production facilities, and electric, hybrid and rechargeable hybrid electric vehicles.
New intuitive, intelligent technologies
Ford's R&D capabilities also focus on intuitive and intelligent technologies aimed at offering superior driving pleasure, maximum safety and unbeatable comfort. Each Ford model offers industry-leading performance and reliability. According to the 2010 Consumer Reports survey, Ford is among the top ten most reliable automakers in the market.